Hownd is a company that specializes in ethical pet care and offers a variety of vegan products for dogs. They have a very friendly brand, which is evident in their quiz that is designed to get to know their target audience – the dogs. The quiz starts with “What is your dog’s breed?”, and ends with the user subscribing to a service that is tailored specifically for them. This is a great way for the company to learn more about their customers and ensure that they are providing the best possible products and services.